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THEAKSTON Old Peculier Crime Writing Festival 2019

Theakston of Masham is probably most famous for its beer Old Peculier. A unique beer with a worldwide reputation, Old Peculier is in a class of its own, there is no other beer like it and therefore in presenting the beer as a brand to consumers it is always deliberately positioned in a way to reflect its unique status. The association with the world’s greatest Crime Festival is a perfect example of this. But there are other parallels that can be drawn.

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