Cheshire/ West Midlands - Business Development Executive
Who Are We?
Theakston’s are one of the UK’s most iconic ale brewers. Established almost 200 years ago in the North Yorkshire market town of Masham. This family-controlled brewing company is famous for the quality of its beers and, in particular, for the legendary Old Peculier. Theakston’s enjoys a national profile and a regional strength that has helped its cask and keg beers build strong sales over many generations. With a potent mix of heritage and innovation, we have an ambitious growth agenda.
We are proud to partner with Swinkels UK, part of the family-owned Royal Swinkels Group (known for its brands – La Trappe, Rodenbach, Bavaria and Uiltje), and Brennan’s Brewery, an award-winning independent Irish brewer. This independent family-brewing partnership creates an exciting, robust, and diverse portfolio that blends heritage, international strength, and innovation across cask, keg, and packaged formats.
We are looking for experienced sales professionals who love building brand distribution, share our passion for great beer, and believe that on-trade success is built on close, supportive customer relationships.
If you are based in Cheshire or West Midlands and are interested in working with Theakston’s and our brewery partners, we would love to hear from you.
The Role:
Working with our route-to-market partners in the free trade and pub companies, you will expand and retain our distribution base across a portfolio that includes:
- Theakston Brewery’s iconic cask and keg ales
- Swinkels UK’s premium international brands – La Trappe, Rodenbach, Bavaria, and Uiltje.
- Brennan’s Brewery’s award-winning Irish Stout
Successful candidates will have excellent knowledge of the ale and beer category and the experience to be a trusted advisor to licensees on how to maximise profitability through great beer quality, ranging, and serve. You will build and value deep relationships with customers, route-to-market partners, and Pub Co operations teams; be prepared to go the extra mile to retain customers and have the hunger to enjoy the winning of new distribution for this diverse portfolio.
Key Accountabilities and Outputs:
- Building net distribution growth across Theakston, Swinkels, and Brennan’s Brewery portfolios in cask, keg, and packaged beers across all On Trade route-to-market channels.
- Ensuring customers are fully supported with issue resolution to retain and strengthen distribution.
- Maximising beer quality through appropriate outlet selection and quality advice/interventions with licensees.
- Supporting the visibility of all brands in-outlet through effective use of POS materials and activation tools.
- Driving and achieving distribution targets for new product development across the three breweries’ ranges.
- Maintaining broad industry knowledge and category insight to be a trusted advisor to licensees.
We would love to hear from you if you have:
- A passion for beer. Previous experience with cask, craft, or international beer brands would be ideal.
- Strong commercial knowledge and awareness, highly organised, ability to work on own initiative and take responsibility.
- Ambition and the will to succeed and overcome challenges, with the ability to drive the business forward.
- A confident and enthusiastic personality who takes real pride in building deep customer relationships and delivering exceptional service.
- Strong commercial awareness of On Trade market trends and the wider beer industry.
- Proficiency in basic IT skills.
Benefits:
- Competitive basic salary
- Beer allowance across all partner breweries
- 31 days holiday (Pro Rata)
- Opportunity to work with a unique and diverse brewing partnership
Further Details:
- Full-time – 5 days a week (some weekends and evenings required)
- Permanent position
- Location: Field-based in Cheshire/ West Midlands
Industry: Food & Beverages | Brewing | Consumer Goods
Employment Type: Full-time
Job Functions: Sales
Pay: £30,000 – £35,000 per year
Schedule: Monday to Friday, with some weekend availability
Experience: 2 years in sales (required)
Work Location: Field-Based
How To Apply:
Please send your CV and Cover Letter to will.theakston@theakston.co.uk.
discover our beers
Learn more about the different beers we brew at Theakston and find a new favourite!
enjoy a pint
A selection of our customers' favourite pubs selling our beer