Social Media & Digital Marketing Executive

Help Tell the Story of a Brewing Legend!

About Us

Established in 1827, Theakston Brewery is one of Britain's oldest independent family brewers, renowned for iconic beers including Old Peculier, Best Bitter and XB.

As we approach our landmark Bicentenary in 2027, there's never been a more exciting time to join the business. With 200 years of brewing heritage behind us and ambitious plans for the future, we're looking for a creative, driven and hands-on Social Media & Digital Communications Executive to help bring the Theakston story to life for existing fans and new audiences alike.

From our brewery and Visitor Centre in Masham to beer festivals, sporting events, pub activations and trade shows across the UK, you'll be at the heart of telling the stories behind our beers, our people and our heritage. This is an opportunity to help shape the digital voice of one of Britain's most respected brewing brands during a truly historic chapter in its journey.

The Role

Reporting to the Marketing Manager and working closely with the wider Marketing team, you'll create compelling content, develop engaging campaigns and help strengthen Theakston's presence across digital channels.

You'll be equally comfortable behind a camera, editing creative content, managing social media campaigns and representing the brewery on location. One day you could be filming with our brewing team in Masham, the next capturing content at a beer festival, customer event or product launch.

If you're a natural storyteller with a passion for social media, content creation and digital marketing, we'd love to hear from you.

As we head towards our Bicentenary in 2027, you'll play an important role in sharing the people, places, beers and stories that have made Theakston one of Britain's most iconic brewing names.

Key Responsibilities

• Grow and champion Theakston's presence across social media channels, creating engaging, on-brand content that connects with loyal drinkers and attracts new audiences.
• Plan and deliver digital marketing campaigns, email communications and website updates that build awareness, drive engagement and support sales.
• Create compelling multimedia content including copy, photography, video and social stories that bring our beers, brewery, people and heritage to life.
• Design and produce high-quality creative assets using Adobe Creative Suite and other digital tools.
• Deliver and optimise paid social advertising campaigns through Meta Business Manager and Ads Manager.
• Plan, film and edit short-form video content for platforms such as TikTok, Instagram Reels and Facebook.
• Coordinate and support Theakston's presence at events, festivals, customer activations and key industry occasions across the UK.
• Collaborate with colleagues and external partners to deliver integrated marketing, PR and digital campaigns.
• Visit customers, pubs and stockists to capture content, uncover stories and identify promotional opportunities.
• Analyse and report on campaign and channel performance, providing insights and recommendations for continual improvement.
• Stay ahead of emerging social media trends, digital innovation, creative technologies and platform best practice.

About You

You'll be creative, enthusiastic and full of ideas, with the ability to turn great stories into engaging digital content. We're looking for someone who combines strong content creation skills with a curiosity for new tools and technologies, while never losing sight of what matters most: great storytelling, engaging content and authentic brand communications.

We're looking for someone who has:

• Proven experience in social media management and content creation.
• Working knowledge of Meta Ads Manager and Business Manager.
• Experience using Adobe Creative Suite, particularly Photoshop. Knowledge of Illustrator, InDesign and Premiere Pro would be advantageous.
• Experience creating engaging short-form video content for social media using tools such as CapCut, Adobe Premiere Pro and Canva. Comfortable filming, editing, captioning and repurposing content for multiple channels. Experience with emerging digital and AI-assisted creative tools would be advantageous.
• Experience managing content within Shopify would be beneficial.
• Excellent copywriting, communication and storytelling skills.
• Strong organisational skills with the ability to prioritise multiple projects and deadlines.
• A proactive, can-do attitude and the confidence to work independently while contributing as part of a wider team.
• An interest in emerging digital technologies and creative tools, including AI, while maintaining strong creative, editing and content creation skills.
• Flexibility to travel to events, customer sites and festivals across the UK when required.
• A full UK driving licence and access to your own transport.

What We Offer

• The opportunity to help shape the digital presence of one of Britain's most iconic breweries as we approach our 200th anniversary.
• A varied, creative role where no two days are the same.
• The chance to attend major events, festivals and industry showcases across the UK.
• The opportunity to work with a passionate team and a brand steeped in character, heritage and authenticity.
• Competitive salary and benefits package.
• Travel expenses when representing the brewery at events.
• Monthly beer allowance.
• Company pension.
• Free on-site parking.

Location

Theakston Brewery, Masham, North Yorkshire

This is an office-based role with regular travel to events, customer locations and industry activities throughout the UK.

How to Apply

If you're ready to help tell the story of a brewing legend and play a part in a once-in-a-generation milestone as we celebrate 200 years of Theakston brewing, we'd love to hear from you.

Please send your CV and a short covering letter outlining why you're the right person for the role to marketing@theakstons.co.uk by 16th October 2026

Job Type: Full-time, Permanent

Benefits

• Company pension
• Free parking
• On-site parking
• Monthly beer allowance

Join Us

Be part of the team celebrating 200 years of brewing excellence and help shape the next chapter of Theakston's story.

Theakston Brewing Legends Since 1827